Better Antimatter Customers

[Some years ago I wrote a post entitled “Better Customers“. This is an update of that post, reframed using the AntimatterPrinciple]

More effective organisations need better Folks That Matter™. Where “better” means more demanding discerning. Less gullible.

Folks that demand their needs are met, or as a minimum, attended-to, not tech, nor features, nor hand-wavy “value”.

Folks that refuse to pay when their needs are ignored, met poorly, or not addressed at all.

Folks that hold a healthy skepticism for unevidenced claims and promises.

Folks that disrupt the cosy hegemony of the technologists (see e.g. #NoSoftware).

Folks that push back against complex and expensive non-solutions.

Folks that push through the embarrassment of failure to call suppliers to account.

Folks that understand THEIR Folks That Matter™, and look for partners that want to help them in that.

Folks who see the value in relationships, trust, and evidence, whilst rejecting faith-based arguments.

Folks that buy on criteria other than lowest (ticket) price (cost being just one need amongst many).

Folks that embrace the human element and humane relationships in the world of business.

Folks that understand their own strengths – and their weaknesses, and act accordingly.

Folks that generously share the laurels of success, and share responsibility for failure too.

There are so many folks that feel a need to do better, but desperately need the support of their Folks That Matter™ to make that happen. Without better Folks That Matter™, the reforms and improvements we need will indeed take a long time in coming.

– Bob