A Widespread Confusion

(Everybody gets this wrong).

In the context of business, ‘methodology’ and ‘method’ are two terms often confused, though they do carry different meanings.

Method

A method refers to a specific procedure or set of procedures. It’s the ‘how’ in ‘how to do something.’ This might involve particular techniques, tools, or activities used to collect and analyse data, implement a project, or complete a specific task. For example, in market research, a method might involve conducting a survey, doing a focus group, or observing consumer behaviour.

Methodology

A methodology, on the other hand, is a system of methods used in a particular area of study or activity. It’s an overarching strategy that outlines the rationale for the use of particular methods in the context of the study. It not only includes the methods used but also the theoretical assumptions that underpin the choice and use of these methods.

So, in essence, a methodology is the theoretical framework that guides the application of methods. It describes the ‘why’ and the ‘how’ – why certain methods are chosen and how they are implemented to solve a particular problem or achieve a certain objective. It provides the overall design that guides people in choosing methods, sources, and materials.

In business, for example, “Lean” and “Agile” are methodologies that consist of a set of principles and techniques (methods) for managing production and development. These methodologies provide a framework for decision-making, problem-solving, and process optimisation. Each specific technique used within these methodologies, such as “Scrum” meetings or “Kanban” boards, would be considered a method.

Summary

So, while ‘method’ and ‘methodology’ might appear similar, remember this distinction: a method is a tool you use, while a methodology is a framework that guides the use of these tools.