When Two Worlds Collide: Developers’ Hidden Fear of Psychology

💡Discover the unexpected reasons why software developers run a mile from embracing psychology and behavioural science, and how interdisciplinary collaboration could unlock the true potential of human-centered technology…

Developers and software people may be apprehensive towards psychology and behavioural science for several reasons. The two fields differ significantly, with software development and tech focusing on logic, structure, and deterministic outcomes, while psychology deals with complex, unpredictable human behaviour, which can be complex, unpredictable, and often emotionally driven.

Ethical concerns, such as manipulation and privacy, also contribute to this apprehension. Furthermore, software people generally lack the necessary interdisciplinary training to effectively apply psychological principles in their work.

Also, few are the organisations that have the application of psychology baked in to their culture.

Lastly, some software folks fear that the integration of psychology could lead to biased algorithms, which may perpetuate or exacerbate societal biases.

In total, these factors contribute to the reluctance of software people to embrace psychology and behavioral science in their field.