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A World Where the Greater Good Predominates Over Profits

March 16, 2024
Alien tech, Antimatter principle, Article, Business, Collaboration, Community, Compassion, Culture change, Dignity, Economics, Fellowship, History, Joy, Needs, Nonviolence, Organisational effectiveness, Quintessence, Rightshifting, Systems thinking, WhatIf
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A World Where the Greater Good Predominates Over Profits

The Visionary Notion

What if the primary driving force behind commercial and economic endeavors wasn’t the pursuit of profits, but rather benefiting society, the species, Gaia, and the planet? A visionary notion, to be sure, that seems to defy conventional capitalist wisdom. Nevertheless, if we allow our imaginations to roam freely and look back at periods in history where ethical business practices held sway, we can depict a world truly transformed by this paradigm shift.

Profit Motives vs. Ethics and Humanity

Throughout most of human history, the profit motive has reigned supreme in the business realm. However, there have been notable exceptions driven by religious teachings, philosophical movements, and social ideals that prioritised ethical conduct over mere grubby accumulation of more and more wealth. The Quakers, for instance, were renowned for their commitment to honest dealings and consideration of employee welfare, exemplified by the socially-conscious British chocolate makers like Cadbury. The 19th century cooperative movement aimed to create enterprises that equitably shared profits with worker-owners and the local community.

The Beauty of Ethical Business

Would we call businesses truly putting the greater good before profits “beautiful”? At first, such a description may seem like an odd coupling of aesthetics with commerce. But perhaps there is an inherent beauty to enterprises that create sustainable value for society while exhibiting ethical conduct.

Just as we find natural wonders, artistic works, or selfless acts emotionally moving due to their harmony with higher ideals of truth, goodness, and transcendence of ego, so could businesses centered on benefiting all stakeholders embody a different kind of beauty. One not necessarily based on physical appearance, but on being skillfully crafted exemplars of how our economic activities can align with ethical, aesthetic, environmental and humanitarian principles.

This beauty manifests through their products, services, and operations, harmonising with the world rather than undermining it through greed, despoilment, or exploitation. Beautiful businesses are sustainable and circular by design, creating goods to be celebrated and cherished rather than cynically designed for disposability.They invest in creating opportunity and dignity for workers and communities rather than grinding them underfoot for profit margins.

Where today’s shareholder-driven corporations often exemplify grotesque machineries of extraction, ethical enterprises putting people and planet over money could be sublime new exemplars of applied aesthetics – aspiring toward perfection not through profit metrics, but through positively impacting all they engage with. Their beauty would shine through in becoming tightly interwoven threads in an interdependent tapestry, creating joyful, resilient and regenerative systems that elevate our shared potential.

While the traditional business vernacular focuses on the uglyness of lucrative processes, revenue growth, and reputational brand value, a world where ethical enterprises reign would celebrate hallmarks of perfected form: generative models that produce societal good, environmental integrity, attending to folks’ needs, and uplifting the human spirit. Perhaps then, we could appreciate the highest “good companies” not just pragmatically, but aesthetically – as living artworks of conscious, ethical organisation.

A World Oriented Toward the Greater Good

In such a world oriented toward the greater good, companies measure success not just by financial returns, but by positive impacts. Ethical practices like those espoused by certain faith traditions and thinkers are the norm across these industries. Sustainability is prized over short-term gain, with environmental stewardship prioritised over resource exploitation. We’ve seen glimpses of this in recent decades through the rise of corporate social responsibility (CSR), socially conscious investing, and the emergence of benefit corporations legally bound to creating public benefit, not just profits. But such examples have remained the exception rather than the rule in a profit-driven system.

The Global Ethos of the Greater Good

Imagine if this ethos becomes the core operating principle globally. Rather than lobbying for narrow interests, these businesses advocate for the common good. Tax avoidance schemes would be abandoned in a system where contributing one’s fair share is the ethical baseline. Worker rights and equity are vigorously protected, not eroded in pursuit of higher margins. On an individual level, cutthroat workplace could gives way to healthier cooperation, and integration with our personal and community values and family lives. Ethical conduct is rewarded over pure profit-generation at any cost. Kudos is not derived from endless growth metrics, but to positive impacts created for all the Folks That Matter™.

A Sustainable Economic Model

Of course, enterprises still need to generate income to remain viable and reinvest in their social missions. But growth is pursued by creating genuine value for society rather than extracting it. Sustainable, circular economic models replace those premised on endless consumption and planned obsolescence.

A Radical Yet Possible Vision

Such a world may seem naively idealistic to modern sensibilities, conditioned to accept profit as the prime directive. But is it any more far-fetched than an entrenched global system that relentlessly exploits people and finite resources in pursuit of perpetual economic expansion on a finite planet? By orienting business toward the greater good, as past ethical movements have done, we might create an economy that better serves humanity. This may read as a utopian ideal today, but it has been a reality at various points throughout our history. A world where businesses prioritise society over self-interest may not be inevitable, but it is possible if we dare to imagine and build it together.

Do you have even the briefest five minutes to contemplate how things might be different?

Further Reading

Ackoff, R. L. (2011). The aesthetics of work. In Skip Walter’s blog post retrieved from https://skipwalter.net/2011/12/25/russ-ackoff-the-aesthetics-of-work/

Man’s Search for Dignity

October 11, 2023
Antimatter principle, Article, Dignity, Needs
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Man’s Search for Dignity

What Does Dignity Truly Mean?

In our quest for freedom and justice, we might choose to recognise the innate worth and boundless dignity inherent in each human soul. Immanuel Kant speaks to the heart of this when he implores us to treat every individual not as mere means, but each as an end unto themselves. This is not merely a philosophical concept; it’s the bedrock of human equality, respect, and mutual understanding. More simply put, most people have a deep need for dignity.

Is There a Link Between Dignity and Well-Being?

Friends, while Dan Pink talks of autonomy, mastery, and purpose, and Viktor Frankl speaks of our inherent need for meaning, let’s not forget the soul’s unquenchable thirst for dignity. As Maya Angelou wisely points out, our very sense of self, our emotional well-being, is intertwined with our dignity. We are more resilient, more courageous, and more human when our inherent dignity receives acknowledgement and attention.

Has Dignity a Place in the Temple of Labour?

In the workplace, which Martin Luther King, Jr,. called the ‘Temple of Labour’, we often neglect this divine principle of dignity. We focus on numbers, on productivity, forgetting that we’re dealing with souls with dreams and hopes, just like Nelson Mandela who stood up for dignity in the face of dehumanising inequality. We must understand that our employees are not mere cogs in a machine but human beings. When a man or woman is treated with dignity, they rise to greater heights, not just for themselves but for the community at large.

Can We Find Some Metrics of the Soul?

How do you measure something as ethereal yet foundational as dignity? While quantifying the soul’s yearning is a complex task, Eleanor Roosevelt reminds us that dignity begins in “small places, close to home”. It manifests in lower employee turnover, higher job satisfaction, and even in the very reputation of your organisation. It’s these ‘small places’ where we might choose to set our focus.

Do We Need a Blueprint for Dignity?

  1. Transparent Communication: As the Dalai Lama suggests, the yearning for dignity is a universal human need. Open dialogue within an organisation can foster a sense of collective dignity.
  2. Inclusivity for All: A truly diverse workplace doesn’t just enrich the environment; it elevates our collective sense of dignity.
  3. Just and Fair Policies: Justice is the cornerstone of dignity. We might choose to establish fair policies that helps every man and woman feel valued.
  4. Pathways to Resolve Conflict: An effective and just approach to attending to folks’ needs, to airing grievances and to settling disputes maintains the dignity of all parties involved, allowing for growth and reconciliation.

The Horizon of Hope

Friends, let’s be clear: dignity is not some lofty aspiration; it’s the very essence that fuels a society rooted in justice and freedom. Upholding dignity propels us toward that horizon of hope—a realm where each of us is evaluated based on the integrity of our character, devoid of judgments. It’s a realm where the sanctity of human dignity is not a privilege, but a birthright that envelops everyone.

So, how about we channel our energies to manifest this vision? Let’s affirm the innate dignity within ourselves and extend that same attention to our fellow human beings. And in doing so, how about we build our homes, workplaces, and communities as living testaments to this most cherished principle.