Crosby’s Four Absolutes of Quality Reframed

I recently posted a quickie repeating Phil Crosby’s Four Absolutes of Quality.

I accept that many folks find his choice of vocabulary less than clear. So, here’s a reframing of his four absolutes, reframed in the Antimatter Principle vocabulary (a reframing which you may or may not find more helpful).

1. The definition of quality is meeting everyone’s needs, NOT “goodness”.
2. The behaviour that causes quality to happen is paying attention to folks’ needs, NOT inspection.
3. The performance standard for quality is “all needs met, for all the Folks that Matter™️”, NOT “that’s good enough”.
4. The measurement of quality is the cost of focus, NOT indices.

– Bob